ProfitQuote Trade Guides

Quote vs Estimate: What Should You Send?

Customers sometimes hold you to a number you only ever meant as a rough guide. That's usually a labelling problem, not a pricing problem — get clear on which one you're sending and it stops happening.

Quick answer: An estimate is your best guess at cost when you don't have enough information yet to price properly. A quote is a firm price for work you've actually seen and priced. Once a customer accepts a quote, that's effectively an agreement — so label the document correctly.

Estimate vs Quote — the difference

EstimateQuote
What it's forAn early figure, while things are still unclearA firm offer for work you've seen and priced
The priceCan changeShould hold
Use it whenYou haven't seen everything yet — no drawings, finishes not chosen, can't see behind wallsYou've had a proper look and know what you're pricing
Main riskCustomer treats it as a fixed priceYou miss something and it comes out of your margin

When to send an estimate

Send one when a customer needs an early budget but key information is still missing — drawings aren't finished, finishes haven't been chosen, or there's work you can't inspect yet. Say what the figure is based on, give a range if you can, and explain what could change it. Don't call something an estimate just because you haven't had time to price it properly — that's a different problem, and it's worth fixing separately.

When to send a quote

Send a proper quote once you've seen enough to price the job with confidence — the work included, the price, whether VAT is on top, payment terms, how long the price stands, your assumptions, what's excluded, and how you'll handle extras. If part of the job is still uncertain, quote the part you know and price the uncertain part separately. That's clearer than folding a guess into one number.

If the job changes on site

Stop and get the change agreed before doing extra work — a text message is enough. Say what's changed, what it costs, and get a reply back in writing. That's much easier to point to later than two different memories of a phone call.

Worth knowing: changing the label at the top of a document doesn't override everything else it says. An accepted quote, messages, terms and later changes may all form part of the agreement. This guide is practical information, not legal advice for a particular dispute.

Watch out for

  1. "All work included" without saying what that actually covers.
  2. No exclusions for hidden damage, access or customer-supplied items.
  3. No time limit on the price, while material costs can move.
  4. No plan for extras requested on site.
  5. Calling a firm figure an "estimate" while the rest of the document promises a finished job for that price.

Simple rule

If you can see the job and price it, send a quote. If something important is missing, send a clearly-labelled estimate and explain why. If there's real uncertainty, price a proper look first, then quote the main job afterwards.

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