Most tradespeople price a job by guessing how many days it'll take, then multiplying by a day rate they picked years ago and never revisited. That single habit is one of the most common reasons a job that looked profitable on the quote ends up barely breaking even once it's finished.

Here's how to price your labour properly — using a real hourly cost, not a round number that felt right at the time.

Step 1: Work Out Your Real Hourly Rate

Your hourly rate needs to cover more than just the hours you spend physically working on a job. It also needs to cover the time you spend quoting, travelling, buying materials, and doing admin — because none of that is billable, but all of it takes time out of your week.

Real Hourly Rate Formula
Hourly Rate = (Annual Income Target + Overheads) ÷ Billable Hours Per Year

Most tradespeople only bill 6–7 hours of an 8-hour working day — the other 1–2 hours go on travel, quoting, invoicing, customer messages and parts runs. If you build your rate assuming a full 8 billable hours, you'll come up short every single week.

What Tradespeople Actually Charge in the UK

Rates vary a lot by trade, region and experience, but current UK benchmarks give a useful sense-check:

TradeTypical Day RateTypical Hourly Rate
General labourer£112–£280£15–£25
Builder / general trade£250–£440£22–£35
Plumber£280–£480£28–£45
Electrician£280–£500£28–£45
Painter & decorator£220–£360£18–£28
Benchmarks drawn from published UK tradesperson pricing guides, 2026. London and the South East typically run 25–40% above these figures; rates in Wales and the North East tend to sit 8–15% below.

These are starting points, not rules — your own overheads, experience and local competition should move you up or down from the midpoint. What matters more than hitting a "typical" number is knowing your own real cost, so you're never guessing.

Step 2: Don't Forget the Unpaid Hours

The biggest gap between what tradespeople think they earn per hour and what they actually take home is unpaid time. Quoting, invoicing, driving to the merchant, answering calls on-site — none of it is billed, but all of it has to be covered by the hours that are.

Where the unpaid hours usually go

Travel between jobs, writing and sending quotes, chasing payment, picking up materials mid-job, and answering customer messages outside working hours all quietly eat into a week without ever appearing on an invoice.

Step 3: Price the Job, Not Just the Hours

Once you know your real hourly rate, apply it honestly to how long the job will actually take — including setup, clean-up and any awkward access, not just the "tools down" time. A job estimated at 2 days that actually needs 2.5 is a 20% pay cut you've given yourself before you've even started.

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Frequently Asked Questions

It depends heavily on trade, region and experience — typical ranges run from £15–25/hr for general labour up to £28–45/hr for electricians and plumbers. The number that matters most is your own real hourly cost, worked out from your income target and overheads, not a generic average.
Day rates work well for larger, predictable jobs; hourly rates suit small call-outs and repairs. Many tradespeople use both — a day rate for full jobs, an hourly-plus-callout rate for quick fixes.
Either build an average travel allowance into your hourly rate, or charge a call-out fee that covers travel separately. What matters is that it's accounted for somewhere — not simply absorbed as unpaid time.

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